Privacy Policy – HIT Communications

HIT Communications, a private legal entity, takes your privacy seriously and is committed to the security and protection of data for all its customers, partners, suppliers and users of its website domain and any other website, store or application operated by the merchant.

This Privacy Policy aims to inform you about how we use and disclose information collected from your visits to our store and from the messages we exchange with you.

This Privacy Policy applies solely to information collected through the store.

By accessing the store, sending communications or providing any type of personal data, you declare that you are aware of the terms set out herein and accept this Privacy Policy, which describes the purposes and methods of processing your personal data that you provide in the store.

This Privacy Policy provides an overview of our privacy practices and the choices you may make, as well as the rights you may exercise with respect to the Personal Data we process. If you have any questions about the use of your Personal Data, please contact us at comercial.brasil@hitcommunications.com.

Furthermore, this Privacy Policy does not apply to third-party applications, products, services, websites or social media features that are offered through or accessible from the store. Accessing these links will redirect you to our website and may result in the collection or sharing of information about you by third parties. We do not control, endorse or make any representations about third-party websites or their privacy practices, which may differ from ours. We encourage you to review the privacy policy of any website you interact with before allowing the collection and use of your Personal Data.

If you send us Personal Data relating to other natural persons, you declare that you have the capacity to do so and that you have obtained the necessary consent to authorise the use of such information under the terms of this Privacy Policy.

Section 1 – Definitions

For the purposes of this Privacy Policy:

"Personal Data": means any information that, directly or indirectly, identifies or may identify a natural person, such as name, tax identification number, date of birth, IP address, among others;
"Sensitive Personal Data": means any information that reveals, in relation to a natural person, racial or ethnic origin, religious beliefs, political opinions, trade union membership or membership of a religious, philosophical or political organisation, data relating to health or sexual life, genetic or biometric data;
"Processing of Personal Data": means any operation carried out on Personal Data, whether by automated means or not, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or any other form of making available, alignment or combination, restriction, erasure or destruction. Any other operation provided for in applicable legislation is also considered Processing of Personal Data.
"Data Protection Laws": means all legal provisions that regulate the Processing of Personal Data, including, but not limited to, Law No. 13,709/18, the General Personal Data Protection Law ("LGPD").

Section 2 – Use of Personal Data

We collect and use personal data to manage your relationship with us and to provide you with a better service when purchasing products or services in the store, personalising and improving your experience. Some examples of how we use data include:

To allow you to purchase products and/or services in the store;
To confirm or correct the information we hold about you;
To send you information that we believe may be of interest to you;
To personalise your experience when using the store;
To contact you via the phone number or email address you have provided. We may contact you personally, by voice message, through an automatic dialling device, by text message (SMS), by email or by any other means of communication your device can receive, in accordance with the law and for reasonable business purposes.

In addition, the Personal Data provided may also be used in any way that we deem necessary or appropriate: (a) in accordance with Data Protection Laws; (b) to comply with the requirements of legal proceedings; (c) to comply with a court order, regulatory decision or decision of competent authorities, including authorities outside the country of residence; (d) to enforce our Terms and Conditions of Use; (e) to protect our operations; (f) to protect our rights, privacy and security, as well as those of others; (g) to detect and prevent fraud; (h) to allow us to use available resources or limit damages we may suffer; and (i) in other ways permitted by law.

Section 3 – Non-provision of Personal Data

We have no obligation to share the Personal Data we request. However, if you decide not to share it, in some cases we may not be able to provide you with full access to the store, to certain specialised features, or provide you with the necessary assistance, or even deliver the product or provide the contracted service.

Section 4 – Data Collected

The general public can browse the store without registering or providing Personal Data. However, some functionalities of the store may depend on registration and the submission of Personal Data, such as completing the purchase/contracting of the service or allowing the delivery of the product/provision of the service by us.

When contacting the store, we may collect:

Contact information: First name, last name, phone number, address, city, state and email address;
Submitted information: Information you submit through the form (questions, complaints, suggestions, criticism, compliments, etc.).

During general browsing of the store, we may collect:

Location data: Geolocation data when accessing the store;
Preferences: Information about your preferences and interests regarding products/services (when you tell us what they are or when we infer them from what we know about you);
Browsing data: Information about your visits and activities, including the content (and any advertisements) you view and interact with, information about the browser and device you use, your IP address, your location and the address of the website from which you accessed. Some of this information is collected through our Automated Data Collection Tools, which include cookies, web beacons and embedded web links. For more information, see how we use Automated Data Collection Tools in section 7 below.
Anonymous or aggregated data: Anonymous responses to surveys or anonymous and aggregated information about the use of the store. During our operations, in certain cases, we apply a de-identification or pseudonymisation process to your data, so that it is reasonably unlikely that you can be identified using this data with available technology.
Other information we may collect: Information that does not specifically reveal your identity or that is not directly related to an individual, such as browser and device information; store usage data; and information collected through cookies, pixel tags and other technologies.

We do not collect sensitive personal data.

Section 5 – Sharing Personal Data with Third Parties

We may share your personal data with you:

With the associated company(ies) you select or choose to send your data, questions, enquiries, etc. to, as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil or other global locations, including servers for testing and production, hosting and data storage service providers, fraud management, customer service, sales on our behalf, order fulfilment, content personalisation, advertising and marketing activities (including digital and personalised advertising) and IT services, for example.
With third parties, with the aim of helping us manage the store;
With third parties, in the event of any reorganisation, merger, sale, joint venture, assignment, transfer or transmission of all or part of our business, assets or capital (including those related to bankruptcy or similar proceedings).

Section 6 – International Data Transfers

Personal data and other information collected by us may be transferred to or accessed by entities belonging to the corporate group of associated companies worldwide in accordance with this Privacy Policy.

Section 7 – Automated Collection of Personal Data

When you visit the store, it may store or retrieve information on your browser, mainly in the form of cookies, which are text files containing small amounts of information. This information may be about you, your preferences or your device, and is primarily used to make the store work correctly. This information usually does not directly identify you, but can provide you with a more personalised online experience.

In accordance with this Privacy Policy, we and our external service providers, with your consent, may collect your Personal Data in various ways, including, but not limited to:

Through the browser or device: Most browsers or internet access devices collect certain information, such as the type of computer, screen resolution, operating system name and version, device model and manufacturer, language and the type and version of the browser you use. We may use this information to ensure the correct functioning of the store.
Use of cookies: Third parties may collect information about your use of the store through cookies. Cookies are information stored directly on the computer you are using. They allow the collection of information such as browser type, time spent in the store, pages visited, language preferences and other anonymous traffic data. We and our service providers use this information to protect security, facilitate navigation, display information more efficiently and personalise your experience when using the store, as well as for online tracking. We also collect statistical information about the use of the store for the continuous improvement of our design and functionality, to understand how the store is used and to help you resolve problems related to it.
If you do not wish your information to be collected through cookies, most browsers have a simple procedure that allows you to automatically reject them or gives you the option to accept or reject the transfer of one or more specific cookies from a specific website to your computer. However, this may cause inconvenience when using the store.
The settings you choose may affect your browsing experience and the functionality that requires the use of cookies. In this sense, we are not responsible for the consequences arising from the limited functioning of the store caused by the deactivation of cookies on your device (inability to configure or read a cookie).
Use of pixel tags and other similar technologies: Pixel tags (also known as web beacons and invisible GIFs) may be used to track the actions of store users (including email recipients), measure the success of our marketing campaigns and collect statistical data on store usage and response rates, as well as for other unspecified purposes. We may engage behavioural advertising companies to obtain reports on store advertisements on the internet. For this purpose, these companies use cookies, pixel tags and other technologies to collect information about your use or the use that other users make of our store and third-party websites. We are not responsible for pixel tags, cookies or other similar technologies used by third parties.

Section 8 – Cookie Categories

The cookies used in our store comply with legal requirements and are classified into the following categories:

Strictly necessary: These cookies allow you to browse the website and enjoy essential features safely. An example is security cookies, which authenticate users, protect their data and prevent fraudulent logins.
Performance: Cookies in this category collect encrypted and anonymous information about our online store, such as the number of visitors to a specific page, the origin of visits and the pages accessed by the user. All data collected is used solely for possible site improvements and to measure the effectiveness of our communication.
Functionality: These cookies are used to remember the user's preference settings in order to improve their visit to our website, such as the settings applied to the website design or their responses to promotional and registration pop-ups; this way, it will not be necessary to ask them numerous times.
Advertising: We use cookies to create specific campaigns and offer advertisements based on your purchase profile in our online store.

Section 9 – User Rights

You may request at any time: (i) Confirmation that your Personal Data is being processed; (ii) Access to your Personal Data; (iii) the correction of incomplete, inaccurate or outdated data; (iv) anonymisation, blocking or deletion of unnecessary, excessive or unlawfully processed data; (v) Portability of Personal Data to another service provider, provided that this does not affect our industrial and trade secrets; (vi) Deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) Information about the entities with which your Personal Data has been shared; (viii) information about the possibility of not providing consent and the consequences of refusal; and (ix) Revocation of consent. Your requests will be handled with special care to ensure the exercise of your rights. You may be asked to prove your identity to ensure that your Personal Data is only shared with its holder.

Please note that in certain cases (for example, due to legal requirements), your request may not be attended to immediately, or we may also be unable to comply with it due to legal obligations.

Section 10 – Personal Data Security

We strive to adopt the technical and organisational measures stipulated by the relevant Data Protection Law to protect Personal Data within our organisation. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us has become insecure (for example, if you believe that the security of any of your accounts has been compromised), please notify us immediately.

Section 11 – Hypertext Links to Other Websites and Social Networks

The Store may, occasionally, contain hyperlinks that redirect you to websites of our partners, advertisers, suppliers, etc. If you click on one of these links to any of these websites, remember that each website has its own privacy policies and we are not responsible for them. Please consult such policies before submitting personal data to those websites.

We are not responsible for the data collection, use and disclosure policies and practices (including data protection practices) of other organisations, such as Facebook, Apple, Google, Microsoft or any other software developer or application provider, social media store, operating system, wireless internet service provider or device manufacturer, including all Personal Data you disclose to other organisations through applications, related to such applications or published on our social media pages. We encourage you to review the privacy policy of each website you visit or each service provider you use.

Section 12 – Updates to this Privacy Policy

If we modify our Privacy Policy, we will publish the new text on the store, with the updated review date. We may change this Privacy Policy at any time. If a significant change occurs in the terms of this Privacy Policy, we may inform you through the contact information we have in our database or through a notification on our store.

We remind you that we are committed to not processing your Personal Data in a manner incompatible with the purposes described above, unless required by law or court order.

Your use of the store after the changes implies that you accept the revised Privacy Policy. If, after reading the revised version, you do not agree with its terms, cancel your access to the store.

Section 13 – Data Protection Officer

If you wish to exercise any of the rights provided for in this Privacy Policy and/or Data Protection Laws, including withdrawing your consent, or to resolve any doubt related to the Processing of your Personal Data, please contact us at comercial.brasil@hitcommunications.com.