Privacy Policy – HIT Communications

HIT Communications, a private legal entity, takes your privacy seriously and is committed to the security and protection of data for all its customers, partners, suppliers, and users of the domain website and any other website, store, or application operated by the merchant.

This Privacy Policy is intended to inform you about how we use and disclose information collected from your visits to our store and from messages we exchange with you.

This Privacy Policy applies only to information collected through the store.

By accessing the store, sending communications, or providing any type of personal data, you declare that you are aware of the terms set forth herein and agree to the Privacy Policy, which describes the purposes and methods of processing your personal data that you provide in the store.

This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as the rights you can exercise regarding Personal Data processed by us. If you have any questions about the use of Personal Data, please contact comercial.brasil@hitcommunications.com. 

Furthermore, this Privacy Policy does not apply to any third-party applications, products, services, websites, or social media features that may be offered or accessed through the store. Accessing these links will take you away from our website and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations about third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any website you interact with before allowing the collection and use of your Personal Data.

If you send us Personal Data relating to other individuals, you declare that you have the capacity to do so and that you have obtained the necessary consent to authorize the use of such information under the terms of this Privacy Policy.

Section 1 – Definitions

For the purposes of this Privacy Policy:

1. “Personal Data": means any information that, directly or indirectly, identifies or may identify a natural person, such as name, CPF (Brazilian tax identification number), date of birth, IP address, among others;
2. “Sensitive Personal Data": means any information that reveals, in relation to a natural person, racial or ethnic origin, religious beliefs, political opinions, membership of a trade union or religious, philosophical or political organization, data concerning health or sex life, genetic or biometric data;
3. “Personal Data Processing": means any operation performed on Personal Data, whether by automated means or not, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction. Any other operation provided for under applicable legislation is also considered Personal Data Processing."
4. “Data Protection Laws": means all legal provisions that regulate the Processing of Personal Data, including, but not limited to, Law No. 13.709/18, the General Law on the Protection of Personal Data"LGPD“).

Section 2 – Use of Personal Data

We collect and use Personal Data to manage your relationship with us and better serve you when you are purchasing products and/or services in the store, personalizing and improving your experience. Examples of how we use the data include:

1. To enable you to purchase products and/or services in the store;
2. To confirm or correct the information we have about you;
3. To send you information that we believe may be of interest to you;
4. To personalize your experience using the store;
5. To contact you via a phone number and/or email address you have provided. We may contact you personally, by voice message, through automatic dialing equipment, by text message (SMS), by email, or by any other means of communication that your device is capable of receiving, in accordance with the law and for reasonable business purposes.

Furthermore, the Personal Data provided may also be used in any way we deem necessary or appropriate: (the) in accordance with Data Protection Laws; (b) to meet the requirements of a judicial process; (w) to comply with a court order, regulatory decision, or decision of competent authorities, including authorities outside the country of residence; (d) to apply our Terms and Conditions of Use; (and) to protect our operations; (f) to protect our rights, privacy, and security, as well as those of others; (g) to detect and prevent fraud; (h) to allow us to use available remedies or limit damages we may suffer; and (i) in other ways permitted by law.

Section 3 – Non-provision of Personal Data

There is no obligation to share the Personal Data we request. However, if you choose not to share it, in some cases we may not be able to provide you with full access to the store, certain specialized features, or provide the necessary assistance, or even deliver the product or provide the service you have contracted.

Section 4 – Data collected

The general public can browse the store without needing to register or submit any Personal Data. However, some of the store's functionalities may depend on registration and the submission of Personal Data, such as completing the purchase/contracting of the service and/or enabling the delivery of the product/provision of the service by us.

When contacting the store, we can collect:

1. Contact information: First name, last name, phone number, address, city, state, and email address;
2. Information sent: Information you submit via the form (questions, complaints, suggestions, criticisms, compliments, etc.).

During general browsing on the store, we may collect:

1. Location data: Geolocation data when you access the store;
2. Preferences: Information about your preferences and interests regarding products/services (when you tell us what they are or when we deduce them from what we know about you);
3. Store navigation data: Information about your visits and activities, including the content (and any advertisements) you view and interact with, information about the browser and device you are using, your IP address, your location, and the website address from which you arrived. Some of this information is collected using our Automatic Data Collection Tools, which include cookies, web beacons, and embedded web links. To learn more, read how we use Automatic Data Collection Tools in section 7 below;
4. Anonymous or aggregated data: Anonymous responses to surveys or anonymous and aggregated information about how the store is used. During our operations, in certain cases, we apply a de-identification or pseudonymization process to your data so that it is reasonably unlikely that you could be identified through the use of this data with available technology;
5. Other information we may collect: Information that does not specifically reveal your identity or that is not directly related to an individual, such as browser and device information; Store usage data; and information collected through cookies, pixel tags, and other technologies.

We do not collect Sensitive Personal Data.

Section 5 – Sharing Personal Data with Third Parties

We may share your Personal Data with you:

1. With the partner company(ies) you select or choose to send your data, questions, queries, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for testing and production, and providers of hosting and data storage services, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example;
2. With third parties, with the goal of helping us manage the store;
3. With third parties, in the event of any reorganization, merger, sale, joint venture, assignment, transfer or transmission of all or part of our business, assets or capital (including those relating to bankruptcy or similar proceedings).

Section 6 – International data transfers

Personal data and other information collected by us may be transferred to or accessed by entities belonging to the corporate group of partner companies worldwide in accordance with this Privacy Policy.

Section 7 – Automatic Collection of Personal Data

When you visit the store, it may store or retrieve information on your browser, mostly in the form of cookies, which are text files containing small amounts of information. This information might be about you, your preferences, or your device and is mostly used to make the store work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized online experience.

According to this Privacy Policy, we and our third-party service providers, with your consent, may collect your Personal Data in various ways, including but not limited to:

1. Through the browser or device: Some information is collected by most browsers or automatically through internet access devices, such as computer type, screen resolution, operating system name and version, device model and manufacturer, language, and type and version of the internet browser you are using. We may use this information to ensure that the store functions properly.
2. Use of cookies: Information about your use of the store may be collected by third parties through cookies. Cookies are information stored directly on the computer you are using. Cookies allow the collection of information such as browser type, time spent in the store, pages visited, language preferences, and other anonymous traffic data. We and our service providers use this information for security protection, to facilitate navigation, display information more efficiently, and personalize your experience when using the store, as well as for online tracking. We also collect statistical information about the use of the store for continuous improvement of our design and functionality, to understand how the store is used, and to help you resolve issues related to the store.

   If you do not wish your information to be collected through cookies, most browsers have a simple procedure that allows you to automatically reject cookies, or offer the option to accept or reject the transfer of a specific cookie (or cookies) from a particular website to your computer. However, this may cause inconvenience when using the store.

   The settings you choose may affect your browsing experience and the functionality that requires the use of cookies. In this regard, we reject any responsibility for the consequences resulting from the limited functioning of the store caused by disabling cookies on your device (inability to set or read a cookie).

3. Use of pixel tags and other similar technologies: Pixel tags (also known as web beacons and invisible GIFs) may be used to track the actions of store users (including email recipients), measure the success of our marketing campaigns, and collect statistical data on store usage and response rates, as well as for other unspecified purposes. We may engage behavioral advertising companies to obtain reports on store advertisements across the internet. To do this, these companies use cookies, pixel tags, and other technologies to collect information about your use, or the use, of our store and third-party websites by other users. We are not responsible for pixel tags, cookies, and other similar technologies used by third parties.

Section 8 – Cookie Categories

The cookies used in our store comply with legal requirements and fall into the following categories:

1. Strictly necessary: These cookies allow you to browse the website and enjoy essential features securely. An example is security cookies, which authenticate users, protect their data, and prevent the creation of fraudulent logins.
2. Performance: The cookies in this category collect information in an encrypted and anonymous way related to our online store, such as the number of visitors to a specific page, the origin of visits to the site, and which pages the user accessed. All data collected is used only for possible improvements to the site and to measure the effectiveness of our communication.
3. Functionality: These cookies are used to remember user preference settings in order to improve your visit to our website, such as settings applied to the website layout or your responses to promotional and registration pop-ups; this way, it will not be necessary to ask you numerous times.
4. Advertising: We use cookies to create targeted campaigns and deliver ads based on your shopping profile in our online store.

Section 9 – User Rights

You can request this at any time: (i) Confirmation that your Personal Data is being processed; (ii) Access to your Personal Data; (iii) corrections to incomplete, inaccurate or outdated data; (iv) anonymization, blocking or deletion of unnecessary, excessive or unlawfully processed data; (v) Portability of Personal Data to another service provider, provided that this does not affect our industrial and commercial secrets; (vi) Deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) Information about the entities with which your Personal Data has been shared; (viii) information about the possibility of not providing consent and about the consequences of refusal; and (ix) Revocation of consent. Your requests will be handled with special care so that we can ensure the effectiveness of your rights. You may be asked to prove your identity to ensure that Personal Data is only shared with its owner.

Please bear in mind that in certain cases (for example, due to legal requirements), your request may not be immediately fulfilled, and we may also be unable to fulfill it due to legal obligations.

Section 10 – Security of Personal Data

We strive to adopt the technical and organizational measures stipulated by the appropriate Data Protection Laws to protect Personal Data within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us has become insecure (for example, if you believe that the security of any of your accounts has been compromised), please notify us immediately.

Section 11 – Hypertext links to other websites and social networks

The Store may, from time to time, contain hypertext links that will redirect you to websites belonging to our partners, advertisers, suppliers, etc. If you click on one of these links to any of these websites, please remember that each website has its own privacy practices and we are not responsible for those policies. Consult those policies before submitting any Personal Data to those websites.

We are not responsible for the data collection, use, and disclosure policies and practices (including data protection practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer or application provider, social media store, operating system, wireless internet service provider, or device manufacturer, including all Personal Data that you disclose to other organizations through applications, related to such applications, or published on our social media pages. We recommend that you review the privacy policy of each website you visit or each service provider you use.

Section 12 – Updates to this Privacy Policy

If we modify our Privacy Policy, we will post the new text on the store, with the updated revision date. We may change this Privacy Policy at any time. If there is a significant change to the terms of this Privacy Policy, we may inform you through the contact information we have in our database or through a notification on our store.

We remind you that we are committed to not processing your Personal Data in a way that is incompatible with the purposes described above, unless otherwise required by law or court order.

Your use of the store after the changes means that you have accepted the revised Privacy Policy. If, after reading the revised version, you do not agree with its terms, please terminate your access to the store.

Section 13 – Data Protection Officer

If you wish to exercise any of the rights provided for in this Privacy Policy and/or Data Protection Laws, including withdrawing your consent, or to resolve any questions related to the Processing of your Personal Data, please contact us at comercial.brasil@hitcommunications.com.